Brand Overview

LUCENT is a premium paint protection film (PPF) brand that redefines automotive surface protection.
The name LUCENT comes from the word "lucent", meaning bright, clear, and radiant—reflecting the film’s exceptional gloss, optical clarity, and durability.

Logo Introduction

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The LUCENT logo embodies two core principles:

• The "LU" appears in bold red, symbolizing energy, innovation, and a strong commitment to surface protection.
• The "cent" is rendered in sleek black, representing technical precision and credibility.
• The tagline “PAINT PROTECTION FILM” clearly defines the brand’s domain, while the double underline emphasizes stability and premium quality.

Core Values

• Protection

  Maximum defense against scratches, chips, and environmental damage

• Clarity

  Maintains flawless visibility with minimal distortion

• Durability

  Consistent, long-term performance in real-world conditions

• Innovation

  Developed using cutting-edge materials and advanced technology

Tone & Manner

• Precise and professional in all communications
• Minimalist and confident brand image
• Technology-focused, without exaggeration or gimmicks

Brand Color Guide

• Lucent Red #D62828 Passion, Energy, Innovation
• Deep Black #222222 Technology, Trust, Strength
• Pure White #FFFFFF Clarity, Purity, Transparency